I’m mentoring Steve and he needs to write

Through a mentoring program with the nonprofit StartOut, I’m working with a firecracker named Steve.

StartOut is the national nonprofit that creates great leaders by empowering LGBTQ entrepreneurs.

I’m telling you this cat Steve is on fire. He’s pulling together the biggest deals for a big San Francisco tech company. We meet by phone every two weeks and have never met in person. He’s all business and I appreciate that in the exchange. But he is intense.

He’s also full of young me-ness, so I know where he’s coming from. Having been a young star myself, the world doesn’t always welcome you and your big sense of self.

So it was no surprise that he has a nemesis. This asshole takes credit for his work, tries to undermine him and makes it generally unpleasant to work there. Those kind of downer people can really take the wind out of your sails. And you can’t always turn those situations around. If you can, your heart may be out of it by then. So, we’re agreed that he’s moving on.

He’s interviewing at all the usual mega-unicorns and they quickly see a talent they could use. He’s got this covered. Steve is confident, has the numbers to prove his value and I imagine presents well. You should see his polished LinkedIn profile picture.

And still a Google search on him shows little about his expertise. What will his next advocate find out about him beyond a good interview? Why is he exceptional? He has to change that by writing about what he does.

He’s working on a case study on his big win at the company. My challenge for him was to write another story anonymized with more about the process. Why are you the best at this? Break it out into a series of stories, but publish something soon.

I’ll talk to him again in a week and a half and I’m hoping to see something online before then.

 

photo by: André Hoffmeister on Flickr

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